Sales CRM — Built for humans

Relationships,
kept warm.

Pipeline, contacts, and timely follow-ups — without the cold enterprise feel. Roster brings humanity back to sales.

No credit card required · Free for teams up to 3

E
Emma Thorpe
VP Engineering · Meridian Co.
Deal value
$42,000
Stage
Proposal
Last contact
Yesterday
Warmth
Last note “Wants the ROI breakdown before Thursday. Mention Q3 case study from Brightside.”
4,200+
Teams warming their pipeline
$2.1B
Pipeline tracked this quarter
68%
Avg. win rate improvement, year one
What we do

Built for the way
you actually sell

Every feature is designed around how people actually build relationships — not how enterprise software assumes they do.

01 —

Pipeline clarity,
at a glance

See every deal’s momentum, not just its stage. Visual heat maps show which relationships are cooling before they do.

02 —

Memory that keeps
you human

Never walk into a call cold. Roster surfaces what mattered last time — the personal details that move deals forward.

03 —

Follow-ups that
feel personal

Timely nudges based on relationship warmth, not arbitrary intervals. Your contacts notice the difference immediately.

The product

Your pipeline, made warm

app.roster.co/dashboard
Dashboard
Contacts
Deals
Pipeline
Activities
Reports
Settings
Good morning, Sarah.
Monday, 23 June 2026 · 3 follow-ups due today
+ New deal
Pipeline value
$348K
↑ 12% vs last month
Open deals
34
↑ 3 new this week
Win rate
68%
↑ 4 pts this quarter
Avg. close
18d
↓ 3 days faster
Contact
Company
Value
Stage
Emma Thorpe
Meridian Co.
$42,000
Proposal
James Keller
Brightside Inc.
$18,500
Qualified
Sofia Reyes
Atlas Group
$95,000
Negotiation

“Finally, a CRM that works the way relationships actually do — not the way an enterprise product manager assumes they do.”

Marcus Osei
Head of Sales, Brightside Inc.
—
Relationship warmth scoring

Each contact gets a warmth score based on recency, interaction depth, and deal progress — so you always know who needs attention.

—
Context-aware follow-ups

Nudges pull in relevant notes, past conversations, and deal history — so your outreach always lands in context, not out of the blue.

—
No noise, just signal

Roster hides data you don’t need and surfaces what you do. A dashboard that fits on one screen — no scrolling, no hunting.

—
Integrates with your world

Gmail, Outlook, Slack, and 40+ tools. Roster learns from where you already communicate — no extra work required.

“We moved from a bloated enterprise CRM to Roster in a weekend. Our win rate jumped 18 points in two quarters. It sounds impossible, but Roster just gets out of the way and lets us sell.”
Priya Nair · Chief Revenue Officer, Crestwood Ltd
Pricing

Simple, honest pricing

Starter
$49
per user / month · billed annually
  • ✓ Up to 1,000 contacts
  • ✓ Warmth scoring
  • ✓ Email & calendar sync
  • ✓ Smart follow-up nudges
  • ✓ Pipeline view
  • ✓ Slack integration
Get started
Team
$149
per user / month · billed annually
  • ✓ Unlimited contacts
  • ✓ Advanced warmth analytics
  • ✓ Team pipeline visibility
  • ✓ AI-assisted notes
  • ✓ Custom fields & views
  • ✓ Priority support
Start Team trial

All plans include a 14-day free trial. No credit card required.

Ready?

Start warming your
pipeline today.

Join 4,200+ teams who chose relationships over reports.